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Public Relations
Timeline
The following timeline is subject to change, and is a rough estimate of when certain phases will occur. (See event descriptions below.)
FEBRUARY – JULY
- Formation of Brand Advisory Committee
- Analysis of current communications
- Analysis of strategic plan
- Send out Request for Proposal (RFP) to engage external consultant.
- Review bids
- Identify winning vendor
AUGUST– JULY
- Launch brand website
- Discovery phase with external consultant
- Begin educating campus through seminars and forums
SEPTEMBER- DECEMBER
- Conduct research phase through qualitative and quantitative research methods
- Analyze research findings
DECEMBER– APRIL
- Formulate brand platform based on research analysis
- Continued research testing to ensure brand platform is on point.
FEBRUARY- AUGUST
- Begin creative development, including development for print and Web communications
- Discuss and decide strategy for launch
- Finalize creative components
- Develop marketing plan
AUGUST
- Launch UNMC brand
- Continue implementation