The
The campaign, which
is spearheaded by Simmonds Restaurant Management and their local
Burger King restaurants, kicked off in July in more than 70
restaurants in the greater
Burger King
customers were asked to donate $1 for a winning scratch off ticket.
Each ticket was a winner with prizes ranging from free food items to
prizes from Best Buy, Scooters Coffeehouse, Scheels, Beauty First,
UNO Athletics and Creighton Athletics.
Omahan Lana Schmidt
won the grand prize, a family vacation for four to
Schmidt, a single
mother of three, said her family often eats at Burger King. She
bought the tickets for chances to win food prizes and show her kids
the importance of helping others. She said she had no idea about the
grand prize.
“I couldn’t believe
it. It’s really exciting,” Schmidt said.
The day she won was
the first time she bought multiple tickets. The first one her son
scratched off was the grand prize winner. The vacation will be the
family’s first trip together.
In 2004, Simmonds
Restaurant Management/Burger King and UNMC kicked off the program.
“The disease is
different than adult cancer. You can’t apply the same research to
kids,” said Ken Cowan, M.D., Ph.D., director of the
Natalie Simmonds,
director of marketing of Simmonds Restaurant Management, Inc., took
the program to the next level with her passion for the project and
the cause.
“It gives our
customers a chance to help one dollar at a time...and they win at
the same time,” Simmonds said. “Dr. Cowan and his team are doing
great research at
“It’s been a great
partnership,” said Tom Thompson, director of development,
In four years, the
campaign has raised $540,000 for pediatric cancer research.
“BK Beat Cancer for
Kids” is a part of Liz’s Legacy, a fund to advance cancer research
and treatment through the
In addition to
Burger King Restaurants, additional sponsors include KPTM Fox 42,
KCWI 23 (