Community Celebrates Cancer Center Groundbreaking

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Glenn A. Fosdick, president and CEO of The Nebraska Medical Center, personally thanked all government entities, as well as those donating from the private sector for their kindness and generosity.

  

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Pamela Buffett (left) and Susie Buffett pose for a photo following the ceremony. Pamela made a donation to the NU Foundation in the name of her late husband, Fred Buffett, the first cousin of Warren Buffett. Fred died in 1997 of kidney cancer.

 

The sun was shining and the birds were singing the morning of May 7. It was a fitting backdrop for such a happy occasion. That morning, a groundbreaking ceremony was held outside the Durham Research Centers for the Fred & Pamela Buffett Cancer Center. Approximately 700 people attended the event with featured dignitaries, in addition to local, county and state elected officials.

On May 3, it was announced Pamela Buffett made a substantial donation to the NU Foundation in the name of her late husband, Fred Buffett, the first cousin of Warren Buffett. Fred died in 1997 from kidney cancer. Today, Pamela lives in Beverly Hills, Calif. with her husband Dusty Fleming.

In addition to naming the Fred & Pamela Cancer Center, it was also announced that in thanks to a donation from the C.L. Werner Foundation, the cancer care hospital tower will be named the C.L. Werner Cancer Hospital.

In addition to being the honorary chair of his foundation, Werner is also chairman emeritus of Werner Enterprises.

The research tower will be named the Suzanne and Walter Scott Cancer Research Tower, thanks to a generous gift from the Suzanne and Walter Scott Foundation. The Scotts are well-known Omaha philanthropists.

Gail Walling Yanney, MD and Mike Yanney were cochairs of the capital campaign for the cancer center.

They donated a great deal of time, effort and ideas to the project. As a result of their dedication, the name of the conference center will be the Gail and Mike Yanney Conference Center.

 

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Approximately 700 people squeezed in and around the tent to take part in the Fred and Pamela Buffett groundbreaking ceremony.

  

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UNMC Chancellor Harold M. Maurer, MD, served
as emcee for the groundbreaking event.

 

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Following the ceremony, the actual groundbreaking event took place.
Among those taking part included (left to right) Pamela Buffett, Gov.
Dave Heineman and Susie Buffett, daughter of Warren Buffett. 

 

Cancer Center Brand Introduced

Many of you have visualized what the Fred & Pamela Buffett Cancer will look like as a result of the architectural drawings that have been published. Now, you can associate the cancer center with a new brand as well.
 

  • The new logo features a pair of three-quarter circles to replicate the two Cs in the cancer center name. When viewed together, the right side forms a “B” representing the Buffett name. Linking them all together represents the interwoven collaboration of patient care, research and education.
  • Each color has meaning. The darker red represents The Nebraska Medical Center, the lighter red represents UNMC. The two other colors were selected to signify the energy, personalization and international mission of the cancer center.
  • The logo’s position to the right of Fred and Pamela Buffett’s name, like two gears in motion, represents the center’s continuous commitment to lead the way in the future of cancer care.
  • “The cancer center’s brand will have national and international exposure – which inspired marketing and public relations staff at the hospital and UNMC to work closely together, said Tadd Pullin, senior vice president of Marketing and Strategy Development. The final result is a vibrant logo that reflects the diversity and union of people who will be attracted to the center from around the world – faculty, students, researchers, patients and families. The unexpected use of new colors, beyond the red palette used in The Nebraska Medical Center and UNMC logos, conveys hope, energy, life and diversity – and will create opportunities to infuse color into the new cancer center buildings. Another great strength of this brand is that it anticipates placement in mobile internet applications and social media and can easily adapt to new emerging communication platforms.”

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