University of Nebraska Medical Center

External Advisors

The Design Thinking external advisory board provides insights and guidance to help grow design thinking locally and nationally.

Members in the external advisory board draw from their experience in academia, medicine and the healthcare industry.


Dr. Kathryn Segovia
Kathryn Segovia, PhD

Head of Learning Experience Design
d.school, Stanford University
Bio  |  @KathrynSegovia

Dr. Kathryn Segovia helps people break through doubt and uncertainty to see their work life in a new way. She is a life-long learner who loves rapid prototyping and getting to know new people.

Dr. Bon Ku
Bon S. Ku, MD

Assistant Dean for Health & Design
Professor of Emergency Medicine
Co-Founder & Director of the Health Design Lab
Thomas Jefferson University

Dr. Bon S. Ku is the foremost international expert on the intersection of medicine and design. He explores how design and culture shapes us and applies his decades of experience to uncover how we can live healthier lives.

Doug Dietz
Doug Dietz, MBA

Principal Design Thinker (retired)
GE Healthcare
Reimagining the MRI  |  TED Talk

Doug Dietz worked for GE healthcare for more than 20 years before retiring. Using Design Thinking, he created the "Adventure Series" scanner used at children's hospitals across the country.

Dr. Morgan Hutchinson
Morgan Hutchinson, MD

Assistant Professor of Emergency Medicine
Director of Education at the Health Design Lab
Thomas Jefferson University

Dr. Morgan Hutchinson is a driving force in Design Thinking. She is on a mission to improve healthcare by training doctors to think like designers. Dr. Hutchinson's work focuses on the application of human-centered design to medical education and healthcare delivery.