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University of Nebraska Medical Center

Doctors, influencers call on their peers to use social media to ‘pre-bunk’ dangerous misinformation

Fierce Healthcare

As medicine moves to proactive models of care, medical professionals are taking the same approach toward health misinformation on social media.

During Fortune’s recent Brainstorm Health event, three medically trained health influencers discussed the importance of heading off the next big medical myths.

Jessica Malaty Rivera is a research program assistant at the Johns Hopkins Bloomberg School of Public Health Center for Health Security and is known to the public for her Instagram presence. Through the COVID Tracking Project, she worked throughout the pandemic to use social media, podcasts and a partnership with UNICEF to counter COVID-19 and vaccine misinformation.

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