{"id":106817,"date":"2024-01-15T01:58:00","date_gmt":"2024-01-15T07:58:00","guid":{"rendered":"https:\/\/www.unmc.edu\/newsroom\/?p=106817"},"modified":"2024-01-12T16:47:18","modified_gmt":"2024-01-12T22:47:18","slug":"speaker-calls-unmc-to-be-health-care-entrepreneurs","status":"publish","type":"post","link":"https:\/\/www.unmc.edu\/newsroom\/2024\/01\/15\/speaker-calls-unmc-to-be-health-care-entrepreneurs\/","title":{"rendered":"Speaker urges UNMC to be health care entrepreneurs"},"content":{"rendered":"
\n

The triple threat in academic medicine long has been the physician who provides high-quality clinical care, educates students and performs high-caliber research.<\/p>\n\n\n\n

Arlen Meyers, MD, believes times have changed.<\/p>\n\n\n\n

\u201cTo me, clinical technologist entrepreneurs are the new triple threat,\u201d he said.<\/p>\n\n\n\n

Dr. Meyers shared his thoughts on health innovation and entrepreneurship during Monday\u2019s Breakthrough Thinking series, which is designed to challenge and inspire UNMC faculty, staff and students to out-of-the-box thinking.<\/p>\n\n\n\n

Dr. Meyers is emeritus professor of otolaryngology, dentistry and engineering at the University of Colorado School of Medicine and the Colorado School of Public Health and cofounding president and CEO of the Society of Physician Entrepreneurs. His primary research centers around biomedical and health innovation and entrepreneurship and life science technology commercialization.<\/p>\n\n\n\n

Academic medical centers have a choice, Dr. Meyers said, to persist, pivot or punt on doing things as they\u2019ve always done. He challenged the audience to disruptive business behavior that introduces non-conventional business models to remake businesses, or, in this case, academic health science centers.<\/p>\n\n\n\n

\u201cPhysician entrepreneurship and innovation will accelerate the achievement of quintuple aims,\u201d he said. \u201c\u2026The reality is that the business of innovation, in many instances, is about creating shareholder value if you\u2019re a company. There\u2019s a lot of argument that \u2018we\u2019re not in business of creating shareholder value; we\u2019re in the business of making sure patients get better.’ Actually, we\u2019re both. Whether you like it or not, sick care is a business.\u201d<\/p>\n\n\n\n

Watch the Breakthrough Thinking presentation with Arlen Meyers, MD, online<\/a>.<\/em><\/p>\n\n\n\n

See the Dr. Meyers presentation and the previous sessions in UNMC’s current Breakthrough Thinking series.<\/em><\/a><\/p>\n\n\n\n

Dr. Meyers said it\u2019s time to revisit the medical school business model and make substantive, disruptive changes. \u201cWe can\u2019t do that without informing, educating and motivating future generations to do it,\u201d he said.<\/p>\n\n\n\n

So, will adding entrepreneurship into the curriculum make a difference? Time will tell, he said, noting such conversations are similar to creating a start-up within a medical institution. Individuals, he said, must balance accreditation with innovation; test new ideas and learn from failure; use design thinking to do needs assessments and create a curriculum map; engage students and faculty; and create a viable, automatic sustainable time sensitive business model.<\/p>\n\n\n\n

\u201cIt\u2019s exciting to talk about these concepts of professional entrepreneurship,\u201d UNMC Chancellor Jeffrey P. Gold, MD, said, in closing the hourlong session.<\/p>\n\n\n\n

\u201cWe work very hard to think out-of-the-box and have a progressive and entrepreneurial approach,\u201d Dr. Gold said. \u201cAt the same time, we value the fundamental delivery of quality, safe patient experiences and access to health care and<\/em> health caring, both of which are important to us.\u201d<\/p>\nQm vgMVMxMjyjZ<\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"

Breakthrough Thinking presenter Arlen Meyers, MD, is president and CEO of the Society of Physician 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