{"id":107611,"date":"2024-02-07T02:00:00","date_gmt":"2024-02-07T08:00:00","guid":{"rendered":"https:\/\/www.unmc.edu\/newsroom\/?p=107611"},"modified":"2024-02-06T12:01:26","modified_gmt":"2024-02-06T18:01:26","slug":"gold-u-winner-aurelie-villard-is-a-star","status":"publish","type":"post","link":"https:\/\/www.unmc.edu\/newsroom\/2024\/02\/07\/gold-u-winner-aurelie-villard-is-a-star\/","title":{"rendered":"Gold U winner Aurelie Villard is a star"},"content":{"rendered":"
\n

Aurelie Villard loves sharing stories on social media. And she especially loves hearing from and engaging with her audience.<\/p>\n\n\n\n

As UNMC\u2019s digital media manager, Villard serves as mastermind behind UNMC\u2019s social media strategy, exploring creative ways to share information that engages and informs online users, as well as working with social media communicators on the college and department level to strengthen and polish UNMC\u2019s digital presence.<\/p>\n\n\n\n

In recognition of her leadership, creativity and innovation, Villard is UNMC\u2019s Kudos winner and Gold U Award recipient for February. She will be honored at the Friday, Feb. 9, meeting of the University of Nebraska Board of Regents.<\/p>\n\n\n\n

Since joining the UNMC Strategic Communications team in 2018, Villard has grown the med center\u2019s total social media following by 82%, from 53,000 to 97,000. Whether on Instagram, Twitter, Facebook or LinkedIn, managing UNMC\u2019s primary social media platforms is a nonstop role, and she doesn\u2019t miss a beat.<\/p>\n\n\n\n

On top of a full workload, she continually challenges herself to grow and expand her skill set, Director of Communications and Engagement Karen Burbach said in nominating her for the award. \u201cUNMC Strategic Communications \u2013 and the university as a whole \u2013 are fortunate to have Aurelie on board to highlight life at UNMC and share trusted information with Nebraskans and beyond,\u201d Burbach said. \u00a0<\/p>\n\n\n\n

Villard works closely with the UNMC community to help departments create and grow their online presence, and she counsels faculty, staff and students on social media best practices. She collaborates with colleges on successful social and digital media ad campaigns that help them reach their recruitment goals.<\/p>\n\n\n\n

\u201cI am here to help people, and it\u2019s especially rewarding that people trust me to give them advice and lead them in a direction to make their social media goals successful,\u201d she said.<\/p>\n\n\n\n

Fueled by caffeine and a drive to excel professionally, Villard is pursuing her master\u2019s degree in the Integrated Media Communications Program at the University of Nebraska-Lincoln, where she is adding to her already impressive skill set. \u201cSocial media and marketing are constantly evolving, and I don\u2019t want to limit myself,\u201d she said. \u201cI\u2019m excited to learn new things and sharpen the tools in my toolbox.\u201d<\/p>\n\n\n\n

Villard said the most rewarding aspect of her job is being a part of something bigger than herself and using her creativity and expertise to amplify UNMC\u2019s online presence.  <\/p>\n\n\n\n

\u201cIt\u2019s fulfilling to show people what UNMC is about, not only what we offer in terms of education, but as a community,\u201d she said. \u201cI like being a part of the process of attracting students to become future health care professionals by reflecting our values, mission and campus life online.\u201d<\/p>\n\n\n\n

Senior Manager of Media and Content John Keenan said Villard\u2019s creativity and attention to detail are a benefit to her entire department.<\/p>\n\n\n\n

\u201cAurelie is as collaborative as she is creative,\u201d Keenan said. \u201cShe brings insight and innovation to any discussion, and she always is willing to share her expertise with colleagues across the university.\u201d<\/p>\n\n\n\n

Villard said she was surprised and grateful for the award and thanked colleagues for the nomination. \u201cI\u2019m grateful to have people who support me and reaffirm the work that I\u2019m doing,\u201d she said. \u201cEveryone in my department has impacted my career and has inspired or challenged me in some way.\u201d<\/p>\n\n\n\n

This inspiration feeds long-term goals that include growing UNMC\u2019s social media presence while exploring other skills, from writing feature stories to media relations work.<\/p>\n\n\n\n

\u201cAurelie is a star,\u201d Keenan said. \u201cThere are no limits to what she can bring to UNMC.\u201d<\/p>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"

Villard, UNMC’s digital media manager, is excited to keep learning and enjoys showing people what UNMC is 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