{"id":111865,"date":"2024-05-22T01:57:00","date_gmt":"2024-05-22T06:57:00","guid":{"rendered":"https:\/\/www.unmc.edu\/newsroom\/?p=111865"},"modified":"2024-05-21T17:01:14","modified_gmt":"2024-05-21T22:01:14","slug":"remembering-patrick-gottsch-rural-media-group-founder","status":"publish","type":"post","link":"https:\/\/www.unmc.edu\/newsroom\/2024\/05\/22\/remembering-patrick-gottsch-rural-media-group-founder\/","title":{"rendered":"Remembering Patrick Gottsch, Rural Media Group founder"},"content":{"rendered":"<div class=\"panel body-content\"><div class=\"panel__container\">\n<p>Patrick Gottsch, founder of Rural Media Group Inc., parent company to RFD-TV, The Cowboy Channel, The Cowgirl Channel and Rural Radio 147, passed away Saturday, May 18.<\/p>\n\n\n\n<p>Gottsch grew up on his family\u2019s farm in Elkhorn, Nebraska, where he learned first-hand the importance that rural America plays in the lives of everyday Americans.<\/p>\n\n\n\n<p>He began his journey into the broadcasting world starting with Superior Livestock Auction in 1991 and has spent the last 35-plus years shining a spotlight on rural America, farmers, ranchers and western sports.<\/p>\n\n\n\n<p>He always thought outside the box and wasn\u2019t afraid to introduce new ideas that would grow the rural and western way of life.<\/p>\n\n\n\n<p>One such idea is \u201cRural Health Matters,\u201d a live weekly program on RFD-TV. It offers rural viewers a direct line to engage with leading medical experts through an interactive call-in format fostering meaningful conversations tailored to their unique health care needs. Everything from living with diabetes in rural areas, to farm safety, to rural allergy triggers, to improving cancer care in rural areas is discussed on the show, and the subject changes each week.<\/p>\n\n\n\n<p>UNMC Chancellor Jeffrey P. Gold, MD, has hosted the program for the past five years and in April was chosen by Rural Media Group for its inaugural Heartland Hero Award.<\/p>\n\n\n\n<p>The Rural Health Matters initiative not only fosters direct connections between rural Americans and the nation\u2019s leaders through live discussions, but also raises awareness about the significant challenges in rural health care. The show has inspired informed decision-making at the highest governmental levels, ultimately leading to improved policies for rural health care and a better quality of life for rural Americans.<\/p>\n\n\n\n<p>Dr. Gold said: \u201cPatrick Gottsch had a deep passion for rural America, and he showed that when he created the weekly program \u2018Rural Health Matters\u2019 on his RFD-TV network. He built a forum in which UNMC could partner in bringing vital and trusted health care information to rural communities across America \u2013 which through his vision improved policies, awareness and lives.<\/p>\n\n\n\n<p>\u201cIt has been my honor to host the program, and my deepest sympathies go out to Patrick\u2019s family and friends.\u201d<\/p>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Gottsch, who grew up in Elkhorn, created RFD-TV and the live weekly program &#8216;Rural Health Matters.&#8217; 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