{"id":65470,"date":"2019-07-16T00:00:00","date_gmt":"2019-07-16T05:00:00","guid":{"rendered":"https:\/\/www.unmc.edu\/newsroom\/2019\/07\/16\/social-media-and-science-making-it-work\/"},"modified":"2022-09-02T17:34:22","modified_gmt":"2022-09-02T22:34:22","slug":"social-media-and-science-making-it-work","status":"publish","type":"post","link":"https:\/\/www.unmc.edu\/newsroom\/2019\/07\/16\/social-media-and-science-making-it-work\/","title":{"rendered":"Social media and science: Making it work"},"content":{"rendered":"

Clinicians and scientists are often urged to take advantage of the vast potential of social media for sharing their work, connecting with colleagues, even advancing their careers.<\/p>\n

So, you dutifully sign up for Twitter, bravely launch your first tweet, and . . .<\/p>\n

One like.<\/p>\n

Thanks, Mom.<\/p>\n

(Ha, just kidding. Your mom isn’t on Twitter. She’s on Facebook.)<\/p>\n

But really: how does someone just starting out grow an audience? How do you turn your (very important) posts into more than just a Grand Canyon hellooooooooooooo<\/i>?<\/p>\n

First, said Aurelie Villard, social media manager for UNMC, don’t give up after one or two posts. Be persistent.<\/p>\n

Second, don’t be self-conscious about being a self-promoter. “It’s not going to come off that way,” Villard said.<\/p>\n

“Let’s say, for example, you were starting up a business. You can’t be shy about it,” she said.<\/p>\n

Same thing with your science.<\/p>\n

Third, think about what keywords, and hashtags, might attract the attention of people who would want to know more about your work, or area of expertise.<\/p>\n

When people are looking for more on that topic, you’ll come up in the search, and vice versa.<\/p>\n

“That will eventually lead you to a conversation that you’re interested in,” Villard said.<\/p>\n

Kelly Cawcutt, M.D., who, among other duties, is co-director of digital innovation and social media strategy for the UNMC Division of Infectious Diseases, agreed: “People (interested in health or science topics) are going to social media now,” she said.<\/p>\n

“We need to meet the public where they are. And bring the science to them.”<\/p>\n

Dr. Cawcutt is first author on a recent publication<\/a> that documented how a group of physician-scientists leveraged social media to increase readership of several journal articles; they also crowdsourced problem-solving of the topics touched on by these articles.<\/p>\n

To do so, they piggybacked upon the nearly 5,000 followers of Physician’s Weekly in a Twitter chat. The 16-hour period including and following the chat saw some 1,500 tweets, 8.6 million impressions, 181 suggested solutions, and significant increased readership of the journal articles.<\/p>\n

Study conclusion: “Our results demonstrate that social media can be used strategically to increase the dissemination of research articles and collect solution-focused feedback.”<\/p>\n

Dr. Cawcutt said that research has shown that having about 1,000 followers is the “tipping point” toward being an online influencer. While most individual faculty won’t have that many — at least at first — establishing a social media partnership with journals, medical societies or even your home institution, could give your message a much-needed megaphone.<\/p>\n

For more, check out ConnectEd’s Twitter tips<\/a>.<\/b><\/p>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"

Persistence, promotion key to building online presence.<\/p>\n","protected":false},"author":27,"featured_media":65471,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-65470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","department-college-of-medicine","department-unmc-today-todays-headlines","author_override-kalani-simpson-unmc-public-relations"],"yoast_head":"\nSocial media and science: Making it work<\/title>\n<meta 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