{"id":95303,"date":"2023-01-16T02:10:00","date_gmt":"2023-01-16T08:10:00","guid":{"rendered":"https:\/\/www.unmc.edu\/newsroom\/?p=95303"},"modified":"2023-01-15T21:05:11","modified_gmt":"2023-01-16T03:05:11","slug":"unmc-innovator-accepted-into-entrepreneurship-program","status":"publish","type":"post","link":"https:\/\/www.unmc.edu\/newsroom\/2023\/01\/16\/unmc-innovator-accepted-into-entrepreneurship-program\/","title":{"rendered":"UNMC innovator accepted into entrepreneurship program"},"content":{"rendered":"
\n

Breanna Hetland, PhD, has been accepted into a competitive, national entrepreneur-mentoring program that could help boost her innovations in intensive care units everywhere.<\/p>\n\n\n\n

Dr. Hetland, assistant professor in the UNMC College of Nursing, invented a digital platform called Remote ICU. The software solution enables and promotes more robust patient and family engagement during acute hospitalizations. Dr. Hetland’s innovation is the basis of her startup company, The Family Room.<\/p>\n\n\n\n

\u201cAs an ICU nurse, I\u2019ve held many hands of patients and their families as they struggled to navigate the most traumatic experience of their lives \u2014 an ICU admission,\u201d Dr. Hetland said during a recent presentation. \u201cThen I became the daughter of an ICU patient, and it profoundly changed me. The Family Room app is the result of my experience: A passionate effort to vastly improve the ICU experience for patients and their families.\u201d<\/p>\n\n\n\n

Dr. Hetland will receive free one-on-one mentoring sessions over the next six months from health sciences industry professionals, culminating in a pitch competition at the end of June for a chance to win investment.<\/p>\n\n\n\n

The mentoring program, Equalize, is a national mentoring program designed to increase the number of female academic inventors who develop startup companies to commercialize their inventions. Equalize was created in a collaboration between the technology transfer office at Washington University in St. Louis and Osage University Partners, a venture capital fund for university-based startups.<\/p>\n\n\n\n

“We’re extremely proud that Dr. Hetland was selected in the 2023 cohort,” UNeMed President and CEO Michael Dixon, PhD, said. “This is a highly respected national program looking at a Nebraska innovation and seeing incredible value and potential. We’re happy for Dr. Hetland’s achievement but also for the countless future patients and families that will benefit from her vision.”<\/p>\n\n\n\n

Dr. Hetland has been working with UNMC technology transfer office, UNeMed, and Nebraska’s startup incubator and accelerator, UNeTech, since 2018 to protect her intellectual property, identify development partners, apply for small business grants and engage with the local entrepreneurial support community.<\/p>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"

Breanna Hetland, PhD, invented a new digital platform called Remote ICU and originated the startup The Family Room. <\/p>\n","protected":false},"author":75,"featured_media":95304,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"34603,61705,70429,20489,48188,32655","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-95303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","topic-inside-unmc","topic-research","department-college-of-nursing","department-unmc-today-todays-headlines","author_override-charlie-litton-unemed"],"yoast_head":"\nUNMC innovator accepted into entrepreneurship program<\/title>\n<meta name=\"description\" content=\"Breanna Hetland, PhD, invented a new digital platform called Remote ICU and originated the startup The Family Room.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.unmc.edu\/newsroom\/2023\/01\/16\/unmc-innovator-accepted-into-entrepreneurship-program\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UNMC innovator accepted into entrepreneurship program\" \/>\n<meta property=\"og:description\" content=\"Breanna Hetland, PhD, invented a new digital platform called Remote ICU and originated the startup The Family Room.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.unmc.edu\/newsroom\/2023\/01\/16\/unmc-innovator-accepted-into-entrepreneurship-program\/\" \/>\n<meta property=\"og:site_name\" content=\"Newsroom\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/unmcedu\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-16T08:10:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.unmc.edu\/newsroom\/wp-content\/uploads\/2023\/01\/BreannaHetland011723.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jeffrey Robb\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@unmc\" \/>\n<meta name=\"twitter:site\" content=\"@unmc\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jeffrey Robb\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.unmc.edu\/newsroom\/2023\/01\/16\/unmc-innovator-accepted-into-entrepreneurship-program\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.unmc.edu\/newsroom\/2023\/01\/16\/unmc-innovator-accepted-into-entrepreneurship-program\/\"},\"author\":{\"name\":\"Jeffrey Robb\",\"@id\":\"https:\/\/www.unmc.edu\/newsroom\/#\/schema\/person\/6c55382c243ff55b6c4dee62262b6a5c\"},\"headline\":\"UNMC innovator accepted into entrepreneurship program\",\"datePublished\":\"2023-01-16T08:10:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.unmc.edu\/newsroom\/2023\/01\/16\/unmc-innovator-accepted-into-entrepreneurship-program\/\"},\"wordCount\":339,\"commentCount\":3,\"publisher\":{\"@id\":\"https:\/\/www.unmc.edu\/newsroom\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.unmc.edu\/newsroom\/2023\/01\/16\/unmc-innovator-accepted-into-entrepreneurship-program\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.unmc.edu\/newsroom\/wp-content\/uploads\/2023\/01\/BreannaHetland011723.jpg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.unmc.edu\/newsroom\/2023\/01\/16\/unmc-innovator-accepted-into-entrepreneurship-program\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.unmc.edu\/newsroom\/2023\/01\/16\/unmc-innovator-accepted-into-entrepreneurship-program\/\",\"url\":\"https:\/\/www.unmc.edu\/newsroom\/2023\/01\/16\/unmc-innovator-accepted-into-entrepreneurship-program\/\",\"name\":\"UNMC innovator accepted into entrepreneurship program\",\"isPartOf\":{\"@id\":\"https:\/\/www.unmc.edu\/newsroom\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.unmc.edu\/newsroom\/2023\/01\/16\/unmc-innovator-accepted-into-entrepreneurship-program\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.unmc.edu\/newsroom\/2023\/01\/16\/unmc-innovator-accepted-into-entrepreneurship-program\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.unmc.edu\/newsroom\/wp-content\/uploads\/2023\/01\/BreannaHetland011723.jpg\",\"datePublished\":\"2023-01-16T08:10:00+00:00\",\"description\":\"Breanna Hetland, PhD, invented a new digital platform called Remote ICU and originated the startup The Family Room.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.unmc.edu\/newsroom\/2023\/01\/16\/unmc-innovator-accepted-into-entrepreneurship-program\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.unmc.edu\/newsroom\/2023\/01\/16\/unmc-innovator-accepted-into-entrepreneurship-program\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.unmc.edu\/newsroom\/2023\/01\/16\/unmc-innovator-accepted-into-entrepreneurship-program\/#primaryimage\",\"url\":\"https:\/\/www.unmc.edu\/newsroom\/wp-content\/uploads\/2023\/01\/BreannaHetland011723.jpg\",\"contentUrl\":\"https:\/\/www.unmc.edu\/newsroom\/wp-content\/uploads\/2023\/01\/BreannaHetland011723.jpg\",\"width\":1920,\"height\":1280,\"caption\":\"Breanna Hetland, PhD, RN. University of Nebraska Medical Center portrait taken Thursday, November 19, 2020.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.unmc.edu\/newsroom\/2023\/01\/16\/unmc-innovator-accepted-into-entrepreneurship-program\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.unmc.edu\/newsroom\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"UNMC innovator accepted into entrepreneurship program\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.unmc.edu\/newsroom\/#website\",\"url\":\"https:\/\/www.unmc.edu\/newsroom\/\",\"name\":\"Newsroom\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.unmc.edu\/newsroom\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.unmc.edu\/newsroom\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.unmc.edu\/newsroom\/#organization\",\"name\":\"University of Nebraska Medical Center\",\"url\":\"https:\/\/www.unmc.edu\/newsroom\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.unmc.edu\/newsroom\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.unmc.edu\/newsroom\/wp-content\/uploads\/2022\/08\/overview-1.png\",\"contentUrl\":\"https:\/\/www.unmc.edu\/newsroom\/wp-content\/uploads\/2022\/08\/overview-1.png\",\"width\":500,\"height\":153,\"caption\":\"University of Nebraska Medical Center\"},\"image\":{\"@id\":\"https:\/\/www.unmc.edu\/newsroom\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/unmcedu\",\"https:\/\/x.com\/unmc\",\"https:\/\/instagram.com\/iamunmc\",\"https:\/\/www.youtube.com\/user\/UNMCEDU\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.unmc.edu\/newsroom\/#\/schema\/person\/6c55382c243ff55b6c4dee62262b6a5c\",\"name\":\"Jeffrey Robb\",\"url\":\"https:\/\/www.unmc.edu\/newsroom\/author\/d09bf41544a3365a46c9077ebb5e35c3\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"UNMC innovator accepted into entrepreneurship program","description":"Breanna Hetland, PhD, invented a new digital platform called Remote ICU and originated the startup The Family Room.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.unmc.edu\/newsroom\/2023\/01\/16\/unmc-innovator-accepted-into-entrepreneurship-program\/","og_locale":"en_US","og_type":"article","og_title":"UNMC innovator accepted into entrepreneurship program","og_description":"Breanna Hetland, PhD, invented a new digital platform called Remote ICU and originated the startup The Family Room.","og_url":"https:\/\/www.unmc.edu\/newsroom\/2023\/01\/16\/unmc-innovator-accepted-into-entrepreneurship-program\/","og_site_name":"Newsroom","article_publisher":"https:\/\/www.facebook.com\/unmcedu","article_published_time":"2023-01-16T08:10:00+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/www.unmc.edu\/newsroom\/wp-content\/uploads\/2023\/01\/BreannaHetland011723.jpg","type":"image\/jpeg"}],"author":"Jeffrey Robb","twitter_card":"summary_large_image","twitter_creator":"@unmc","twitter_site":"@unmc","twitter_misc":{"Written by":"Jeffrey Robb","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.unmc.edu\/newsroom\/2023\/01\/16\/unmc-innovator-accepted-into-entrepreneurship-program\/#article","isPartOf":{"@id":"https:\/\/www.unmc.edu\/newsroom\/2023\/01\/16\/unmc-innovator-accepted-into-entrepreneurship-program\/"},"author":{"name":"Jeffrey Robb","@id":"https:\/\/www.unmc.edu\/newsroom\/#\/schema\/person\/6c55382c243ff55b6c4dee62262b6a5c"},"headline":"UNMC innovator accepted into entrepreneurship program","datePublished":"2023-01-16T08:10:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.unmc.edu\/newsroom\/2023\/01\/16\/unmc-innovator-accepted-into-entrepreneurship-program\/"},"wordCount":339,"commentCount":3,"publisher":{"@id":"https:\/\/www.unmc.edu\/newsroom\/#organization"},"image":{"@id":"https:\/\/www.unmc.edu\/newsroom\/2023\/01\/16\/unmc-innovator-accepted-into-entrepreneurship-program\/#primaryimage"},"thumbnailUrl":"https:\/\/www.unmc.edu\/newsroom\/wp-content\/uploads\/2023\/01\/BreannaHetland011723.jpg","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.unmc.edu\/newsroom\/2023\/01\/16\/unmc-innovator-accepted-into-entrepreneurship-program\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.unmc.edu\/newsroom\/2023\/01\/16\/unmc-innovator-accepted-into-entrepreneurship-program\/","url":"https:\/\/www.unmc.edu\/newsroom\/2023\/01\/16\/unmc-innovator-accepted-into-entrepreneurship-program\/","name":"UNMC innovator accepted into entrepreneurship program","isPartOf":{"@id":"https:\/\/www.unmc.edu\/newsroom\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.unmc.edu\/newsroom\/2023\/01\/16\/unmc-innovator-accepted-into-entrepreneurship-program\/#primaryimage"},"image":{"@id":"https:\/\/www.unmc.edu\/newsroom\/2023\/01\/16\/unmc-innovator-accepted-into-entrepreneurship-program\/#primaryimage"},"thumbnailUrl":"https:\/\/www.unmc.edu\/newsroom\/wp-content\/uploads\/2023\/01\/BreannaHetland011723.jpg","datePublished":"2023-01-16T08:10:00+00:00","description":"Breanna Hetland, PhD, invented a new digital platform called Remote ICU and originated the startup The Family Room.","breadcrumb":{"@id":"https:\/\/www.unmc.edu\/newsroom\/2023\/01\/16\/unmc-innovator-accepted-into-entrepreneurship-program\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.unmc.edu\/newsroom\/2023\/01\/16\/unmc-innovator-accepted-into-entrepreneurship-program\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.unmc.edu\/newsroom\/2023\/01\/16\/unmc-innovator-accepted-into-entrepreneurship-program\/#primaryimage","url":"https:\/\/www.unmc.edu\/newsroom\/wp-content\/uploads\/2023\/01\/BreannaHetland011723.jpg","contentUrl":"https:\/\/www.unmc.edu\/newsroom\/wp-content\/uploads\/2023\/01\/BreannaHetland011723.jpg","width":1920,"height":1280,"caption":"Breanna Hetland, PhD, RN. University of Nebraska Medical Center portrait taken Thursday, November 19, 2020."},{"@type":"BreadcrumbList","@id":"https:\/\/www.unmc.edu\/newsroom\/2023\/01\/16\/unmc-innovator-accepted-into-entrepreneurship-program\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.unmc.edu\/newsroom\/"},{"@type":"ListItem","position":2,"name":"UNMC innovator accepted into entrepreneurship program"}]},{"@type":"WebSite","@id":"https:\/\/www.unmc.edu\/newsroom\/#website","url":"https:\/\/www.unmc.edu\/newsroom\/","name":"Newsroom","description":"","publisher":{"@id":"https:\/\/www.unmc.edu\/newsroom\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.unmc.edu\/newsroom\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.unmc.edu\/newsroom\/#organization","name":"University of Nebraska Medical Center","url":"https:\/\/www.unmc.edu\/newsroom\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.unmc.edu\/newsroom\/#\/schema\/logo\/image\/","url":"https:\/\/www.unmc.edu\/newsroom\/wp-content\/uploads\/2022\/08\/overview-1.png","contentUrl":"https:\/\/www.unmc.edu\/newsroom\/wp-content\/uploads\/2022\/08\/overview-1.png","width":500,"height":153,"caption":"University of Nebraska Medical Center"},"image":{"@id":"https:\/\/www.unmc.edu\/newsroom\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/unmcedu","https:\/\/x.com\/unmc","https:\/\/instagram.com\/iamunmc","https:\/\/www.youtube.com\/user\/UNMCEDU"]},{"@type":"Person","@id":"https:\/\/www.unmc.edu\/newsroom\/#\/schema\/person\/6c55382c243ff55b6c4dee62262b6a5c","name":"Jeffrey Robb","url":"https:\/\/www.unmc.edu\/newsroom\/author\/d09bf41544a3365a46c9077ebb5e35c3\/"}]}},"_links":{"self":[{"href":"https:\/\/www.unmc.edu\/newsroom\/wp-json\/wp\/v2\/posts\/95303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.unmc.edu\/newsroom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.unmc.edu\/newsroom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.unmc.edu\/newsroom\/wp-json\/wp\/v2\/users\/75"}],"replies":[{"embeddable":true,"href":"https:\/\/www.unmc.edu\/newsroom\/wp-json\/wp\/v2\/comments?post=95303"}],"version-history":[{"count":3,"href":"https:\/\/www.unmc.edu\/newsroom\/wp-json\/wp\/v2\/posts\/95303\/revisions"}],"predecessor-version":[{"id":95336,"href":"https:\/\/www.unmc.edu\/newsroom\/wp-json\/wp\/v2\/posts\/95303\/revisions\/95336"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.unmc.edu\/newsroom\/wp-json\/wp\/v2\/media\/95304"}],"wp:attachment":[{"href":"https:\/\/www.unmc.edu\/newsroom\/wp-json\/wp\/v2\/media?parent=95303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.unmc.edu\/newsroom\/wp-json\/wp\/v2\/categories?post=95303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.unmc.edu\/newsroom\/wp-json\/wp\/v2\/tags?post=95303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}