University of Nebraska Medical Center

2024 BHECN Core Topic Webinar Series -- Key Behavioral Health Business Considerations

Program number: 24CE00072bloom.jpg

Monday, February 5, 2024 - noon to 1pm Central

Zoom webinar -- Register here by 11:59 p.m. on Feb. 4.

Presented by Rob Bloom, MBA, CPA, Principal, Wintergreen 


  • Summarize payer contracting basics and pitfalls to avoid.
  • Identify recent federal changes impacting provider types which broaden the potential workforce.
  • Discuss human resource strategies to avoid burnout and turnover in order to maximize financial viability.


This accredited continuing education activity is designed for behavioral health providers to include psychologists, advanced practice nurses, nurses, and licensed mental health therapists.


Prior to joining Wintergreen as a Principal, Rob served as CFO for Carthage Area Hospital for well over a decade. He had previously held positions with the Hospital as Administrator of Primary Care Services and Interim Chief Financial Officer.   In addition to his role as CFO at Carthage, Rob also served concurrently (2021-2022) as Chief Financial Officer at Claxton Hepburn Medical Center and Orleans Community Hospital in addition to providing consultative services to several other hospitals in rural New York.  Rob brings to Wintergreen over 15 years of leadership and financial experience with expertise in turnaround management, staff development, cash management, effective budgeting and auditing and strategic planning. 

Rob holds an MBA and BS in Accounting from the State University of New York at Oswego and is a Certified Public Accountant licensed in the State of New York.  Additionally, Rob is a graduate of The Academy for Healthcare Leadership Advancement at Cornell University’s Johnson School of Business.  He resides with his family in Black River, New York.


In support of improving patient care, University of Nebraska Medical Center is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team.


The University of Nebraska Medical Center designates this activity for 1.0 ANCC contact hour. Nurses should only claim credit for the actual time spent participating in the activity.



Continuing Education (CE) credits for psychologists are provided through the co-sponsorship of the American Psychological Association (APA) Office of Continuing Education in Psychology (CEP). The APA CEP Office maintains responsibility for the content of the programs. This activity has been approved for 1.0 credit hour of continuing education credit.