University of Nebraska Medical Center
University of Nebraska Medical Center

Making Research Matter

audience-centered communication. Key audience-aware strategies: plain language, avoid jargon, show relevance, choose the right format

Every year, thousands of high-quality medical research studies are published, yet many never influence clinical practice, patient decision-making, or health policy. On average, it takes 17 years from publication for research to be implemented. Sometimes research is locked behind paywalls. Sometimes it’s written in highly technical language. And sometimes, it simply isn’t shared in ways that resonate with real-world community audiences. Dissemination bridges that gap and ensures evidence doesn’t just exist, but that meaningful findings are implemented in a timely manner that benefits the community.

Format: E-Learning Module
Development Date: October 19, 2026
Authors: UNMC College of Medicine and Office of Strategic Initiatives
Discipline: Medicine

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