The Nebraska Medical Center, Bellevue Medical Center and UNMC Physicians -- once three separate but interconnected organizations -- are now one operating under one name: Nebraska Medicine.
"Today will be the last day we use the term 'clinical enterprise,'" a smiling Bill Dinsmoor, CEO of Nebraska Medicine, told attendees before the unveiling. "Aren't you glad?"
UNMC Chancellor Jeffrey P. Gold, M.D., shook hands with attendees before the presentation began.
"This is a momentous day," he said when he took the stage.
Using the logo correctly
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Nebraska Medicine will continue to serve as the primary clinical teaching partner for the University of Nebraska Medical Center and its health sciences programs. UNMC, with about 4,700 employees, will remain a separate entity from Nebraska Medicine, but will share a new logo to more closely align the two organizations.
It was important that the logo visually express the close ties between Nebraska Medicine and UNMC, Dr. Gold said.
A new name and logo is reflective of the organization's more comprehensive level of services and also leans on the legacy of the individual entities that comprise it, Dinsmoor said.
"Today is a celebration of our transition into a single clinical enterprise that ultimately will better serve our patients," said Bradley Britigan, M.D., president of Nebraska Medicine and dean of the UNMC College of Medicine. "It represents the next stage of a strong Nebraska health care organization known for its excellence, innovation and quality patient care, as well as its cutting-edge internationally recognized medical research and its education of the majority of Nebraska health care providers."
"It allows us to unite all our employees under a new identity," Dinsmoor said.