Nebraska Medicine name, emblem unveiled

by Tom O'Connor and John Keenan | October 14, 2014

Image with caption: From left, Jim Canedy, M.D., Large King, Ann Adler, Carl Smith, M.D., and UNMC Chancellor Jeffrey P. Gold join in the applause at the unveiling of the new emblem for Nebraska Medicine and UNMC.

From left, Jim Canedy, M.D., Large King, Ann Adler, Carl Smith, M.D., and UNMC Chancellor Jeffrey P. Gold join in the applause at the unveiling of the new emblem for Nebraska Medicine and UNMC.

A standing-room only crowd in the Lower Storz pavilion burst into applause Monday morning when a new name and logo were unveiled by campus leaders.

The Nebraska Medical Center, Bellevue Medical Center and UNMC Physicians -- once three separate but interconnected organizations -- are now one operating under one name: Nebraska Medicine.

"Today will be the last day we use the term 'clinical enterprise,'" a smiling Bill Dinsmoor, CEO of Nebraska Medicine, told attendees before the unveiling. "Aren't you glad?"

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To see frequently asked questions about the new brand, click here.

UNMC Chancellor Jeffrey P. Gold, M.D., shook hands with attendees before the presentation began.

"This is a momentous day," he said when he took the stage.

Using the logo correctly

For templates, PowerPoints and other brand-related projects, please refer to the UNMC Brand Wise site for information and images.

Dr. Gold said Nebraska Medicine will continue to deliver the same familiar promise of "Serious Medicine. Extraordinary Care," and will provide it to all of its patients wherever they may need it, whether it's at their doctors' office, a hospital, or an outpatient facility in Omaha, Bellevue, Plattsmouth or elsewhere throughout the region.

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The newly integrated organization, which includes more than 6,100 employees, allows Nebraska Medicine to strengthen its services by expanding collaboration among its partners and providing patients with increased access to approximately 1,100 physicians and 678 licensed hospital beds as well as 39 ambulatory clinics in Omaha and the surrounding area.

The new emblem: What you need to know. Click here.

Nebraska Medicine will continue to serve as the primary clinical teaching partner for the University of Nebraska Medical Center and its health sciences programs. UNMC, with about 4,700 employees, will remain a separate entity from Nebraska Medicine, but will share a new logo to more closely align the two organizations.

It was important that the logo visually express the close ties between Nebraska Medicine and UNMC, Dr. Gold said.

A new name and logo is reflective of the organization's more comprehensive level of services and also leans on the legacy of the individual entities that comprise it, Dinsmoor said.

"Today is a celebration of our transition into a single clinical enterprise that ultimately will better serve our patients," said Bradley Britigan, M.D., president of Nebraska Medicine and dean of the UNMC College of Medicine. "It represents the next stage of a strong Nebraska health care organization known for its excellence, innovation and quality patient care, as well as its cutting-edge internationally recognized medical research and its education of the majority of Nebraska health care providers."

"It allows us to unite all our employees under a new identity," Dinsmoor said.

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