UNMC is featured on the cover of the August issue of “Academic Medicine,” a peer-reviewed monthly journal of the Association of American Medical Colleges (AAMC). In addition, a history of UNMC is featured on the inside pages of the journal.
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“This is terrific national publicity for our campus,” Chancellor Harold M. Maurer, M.D., said. “The journal is delivered to 5,000 subscribers each month, including every medical dean and medical school chancellor in the United States. The Durham Research Center is going to be the first thing they see when they view this journal. This coverage provides great awareness for the DRC and for the work that we’re doing here.”
Tom O’Connor, senior associate director of Public Affairs, said much of the credit for getting the cover placement goes to Tom Birk, Ph.D., a senior educational designer in UNMC’s Information Technology Services. Dr. Birk gave a poster presentation at the AAMC national conference last November in Boston. While there, a writer who then worked for “Academic Medicine” introduced herself to Dr. Birk. She indicated the journal’s practice of featuring an academic medical center, and Dr. Birk forwarded her contact information to O’Connor.
“This is an example of how just a small piece of communication with our office can turn into great publicity for the campus,” O’Connor said. “Tom Birk could have easily come back to campus, got involved in his work and forgot to forward the contact information to me. Instead, he took two minutes to forward that information, and we took the ball and ran with it.”
The AAMC journal has featured an AAMC institutional member on its cover since July 2002. In addition to the subscribers each month, the journal’s Web site receives about 60,000 hits per week. The journal serves as a forum for the exchange of ideas and information about policy, issues, and research concerning academic medicine, including strengthening the quality of medical education and training, enhancing the search for biomedical knowledge, advancing research in health services and integrating education and research into the provision of effective health care.