UNMC Soundbite – Meet the Department of Public Relations

A successful academic health science center is composed of a variety of departments and units. Now, UNMC Today will highlight these areas in a new feature, the UNMC Soundbite.

Using the template below, please name your department/unit, outline (in 20 words or less) the role of your department/unit and include the director’s name, your campus location and Web site. Also include six interesting — albeit brief — facts about your department. Entries should be sent to today@unmc.edu and shared with the department director prior to submission.

Focus on: UNMC Department of Public Relations

As a department, we: Promote the vitality of UNMC through media, publications, the Web and campus events.

Our director: Renee Fry, J.D.

Our campus location: 4230 Building, third floor.

Our Web site: www.unmc.edu/publicrelations

Six interesting facts about what we do & who we are:

  • In 2008, PR placed more than 1,340 major media placements, with an ad value of $4.3 million, including Good Housekeeping, Good Morning America, Discovery TV and the Oprah Winfrey Show, a first for UNMC.
  • UNMC Connect
    and UNMC Discover
    collectively reach nearly 50,000 people and the daily online employee newsletter – which dates back to 1999 – is most read weekdays between 8 a.m. to 9 a.m.
  • Last year, we coordinated groundbreakings for the: College of Nursing Sciences, Harold M. and Beverly Maurer Center for Public Health and Home Instead Center for Successful Aging; as well as the opening of the Durham Research Center II.
  • Our staff includes former TV reporters and print journalists, a lawyer, a filmmaker and an airplane mechanic who once tried out for the Husker football team.
  • PR launched the Ask UNMC series with Omaha’s ABC News affiliate — a project that will reach more than 8.6 million viewers annually.
  • PR spearheaded all facets of the UNMC brand initiative from new signage to the Web redesign to dynamic photography of campus units.