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That’s basically his role in the UNMC Department of Radiation Oncology, where he serves as a senior administrator.
Whether it’s related to compliance to UNMC research codes, patient satisfaction or administration of a special therapy for non-Hodgkin’s lymphoma, there’s hardly a department function that Bruch doesn’t have a hand in.
“His daily duties require him to support the needs of the department, chair, physicians, researchers, physicists and fellow colleagues within the College of Medicine and UNMC Physicians,” said Charles Enke, M.D., professor and chairman of the radiation oncology department. “Phil serves many customers and does it extremely well.”
Bruch’s efforts led him to be named the recipient of the Chancellor’s Gold ‘U’ for the month of November.
Bruch has been the department’s administrator for 10 years. Before entering administration, he worked for several years as a nuclear medicine technologist. His clinical experience provides him the knowledge on how interrelated the administrative functions and measures affect the department’s clinical operations.
“I have somewhat of an understanding of the trials and tribulations that our clinical and research staff experience in their work situations and this provides me with the knowledge needed to go about my administrative tasks in ways that support their clinical and research functions,” Bruch said.
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Bruch also provides help with the operation of UNMC’s Antibody Labeling Facility and in the past two years, he has helped prepare 90 doses of radiolabeled antibody treatments to help treat more than 40 patients
“It is not an exaggeration to say that without Phil our department would grind to a halt,” said Janina Baranowska-Kortylewicz, Ph.D., professor in the department of radiation oncology.
The way Bruch sees it, whether it’s helping researchers prepare grants, ensuring physicians are up to date on their training or operating the antibody facility, he’s just doing what he can to support the department.
“I like it that there’s a great variety of issues that I get to deal with,” Bruch said. “That challenges me and it’s important that I’m challenged by what I do. There’s certainly no time to be bored.”
To unwind from the challenges of work, Bruch tries to get in as much golf as he can, roots for his alma mater — the Iowa Hawkeyes — and takes part in such outdoor activities as hunting.
In fact, he had plans to head to Minnesota on the morning of Nov. 7 for a weekend hunting trip, but those plans were put on hold by a few hours when Dr. Enke told Bruch the University of Nebraska Board of Regents wanted to recognize him at their meeting that day for being named the Gold ‘U’ recipient.
“It was really unexpected and really humbling,” Bruch said of the honor. “I work with a lot of great people and what makes it better is that I know they look at me with respect and as someone they can count on.”