Spirit Week 2010 – Values of a vital brand

In this process, four values emerged as descriptive of UNMC:

• Leadership
  
• Commitment to excellence
  
• Working together
  
• A trusted resource

These are UNMC’s brand values and they help power the medical center in its vital mission of research, education, outreach and patient care.

Below, we profile four individuals and groups who embody our brand values.

Leadership

• Name: Alexander “Sasha” Kabanov, Ph.D.
  
  
  
  
  
  
  
  

  Alexander “Sasha” Kabanov, Ph.D., has made UNMC an international hub for nanomedicine research and education.

• Title: Parke-Davis Professor in Pharmaceutics and director of the Center for Drug Delivery and Nanomedicine.
  
• Vital contribution: Dr. Kabanov has led the development of a world-renowned nanomedicine program at UNMC. Under his guidance, UNMC has become a global hotspot in nanomedicine research and education as scientists from around the world now come to Omaha to study and work with Dr. Kabanov and his team.

Commitment to excellence

• Name: Michelle Aizenberg, M.D.
  
  
  
  
  
  
  
  

  Michelle Aizenberg, M.D., is building a powerful brain and spine cancer center at the medical center.

• Title: Assistant professor of neurosurgery
  
• Vital contribution: Trained in one of the nation’s only brain and spine cancer centers at Houston’s M.D. Anderson Medical Center, Dr. Aizenberg came to UNMC to form a similar team. She has assembled experts from various fields including neurosurgery, neuro-oncology and radiation oncology to provide brain and spine cancer patients with the region’s most comprehensive care.

Working together

• Name: Pulmonary division
  
  
  
  
  
  
  
  

  Stephen Rennard, M.D., left, and other members of the pulmonary division don’t hesitate to cross disciplines in their efforts to fight diseases.

• Vital contribution: The pulmonary division works across disciplines to tackle problems ranging from chronic obstructive pulmonary disease to cystic fibrosis. Faculty members from the Colleges of Medicine and Public Health combine their expertise to fight pulmonary diseases at several levels, ranging from individual patient care to the study of environmental and societal factors that contribute to the diseases.

Trusted resource

• Name: McGoogan Library’s Consumer Health Information Resource Service (CHIRS)
  
  
  
  
  
  
  
  

  Librarians such as Teri Hartman, right, work hard to make the McGoogan Library’s Consumer Health Information Resource Service (CHIRS) a powerful tool for Nebraskans and others who seek health information.

• Vital contribution: Through CHIRS, UNMC’s medical librarians provide patients and their loved ones vital health information about diagnosis and treatment options. After a request, patients receive a packet of information tailored to their health needs. Fast and free, CHIRS helps Nebraskans get the health information they need.