Branded templates. Media training. Headshots.
These are three of the free services offered by the UNMC Department of Strategic Communications to help promote the people, programs and work being done across UNMC’s campuses. As the UNMC community’s first stop for marketing and communications needs, the department also offers some fee-based services, as well as maintains a list of preferred vendors for work it cannot take on.
Overall, the department’s services span media relations, events, print design, photography, videography, social media, writing and web design. The team’s responsibilities range from highlighting UNMC on social media to managing the brand to pitching experts to local and national media.
“Our department is excited to be a partner with campus units and organizations in achieving their goals through strategic, effective communication,” said Bill O’Neill, executive director of strategic communications. “This involves not only telling the multitude of terrific stories that UNMC has to share, but appropriately amplifying those messages through a broad array of channels, all while positively reflecting the UNMC brand.”
Take a moment and see the many ways in which UNMC Strategic Communications can help you (and your departments/units) achieve your goals. Request services via online forms.
Creative services
- Capture and share dynamic campus photography and videography for promotional purposes
- Provide video production services — from creative direction to script writing to editing
- Provide faculty/staff headshots, by appointment, each Thursday
- Supply brand-compliant logos
- Create annual reports, campus monitor slides, skywalk banners and more
- Review and finesse graphic designs and messaging to meet brand standards
- Provide brand-compliant templates (PowerPoint slides, scientific posters, email signatures, flyers, letterhead and more) (Access brand identity templates)
- Order branded event items for departments/units (contact the UNMC Bookstore for promotional items)
Events
- Provide branded event materials (tablecloths, easels, bannerstands and more) (Reserve event materials)
- Reserve space in the campus events center, Wigton Heritage Center and the Ruth and Bill Scott Student Plaza
- Spotlight experts through the UNMC Speakers Bureau, monthly Science Café and annual Nebraska Science Festival
Media relations
- Pitch newsworthy stories to local and national media (refer media calls to Strategic Communications, who will coordinate interviews and escort media while on campus)
- Provide free media training sessions to help faculty/staff prepare for interviews
Social media
- Share best practices and manage requests for social media accounts
- Develop social media campaigns for recruitment and/or awareness
Web design
- Advise on development and management of UNMC websites and handle requests for websites and domains, per the UNMC Web Governance Policy. The team also provides guidance on requirements, such as web accessibility.
Writing
- Assist with writing/editing needs. (UNMC’s written communications should, in almost all cases, reflect AP Style. For campus specific entries, visit the Writing and Word Usage style guide on UNMC Brand Wise.)
- Highlight UNMC news in the campus newsletter, UNMC Today
- Assist in setting up email newsletters
Explore the myriad strategic communication services and resources on the department website and UNMC Brand Wise. In some cases, Strategic Communications creates contracts with requesting parties to outline the scope/cost of work and the deliverables. Request services via online forms.
Questions? Contact a Strategic Communications team member or email the UNMC Strategic Communications team.
So great to see Rich Watson pictured. He’s been so good to our students – – even got up early to do photos for the influenza vaccine clinic & then got his shot from the pharmacy students!!